Marketing



Custom builders share their tricks for sealing the deal with buyers and avoiding

Custom builders share their tricks for sealing the deal with buyers and avoiding conflicts along the way.

Features

Custom builders share their tricks for sealing the deal with buyers and avoiding conflicts along the way.

new home sales, housing market, home inventory, home appraisals

New homes suffering from too-low appraisals

News

The National Association of Home Builders (NAHB) reported on their blog that flawed appraisals might be preventing home sales.

News

Survey shows they see environmental goals as important, but worry about getting products

certainteed, insulation, online tools, free online tools

CertainTeed introduces new online tools

News

CertainTeed Insulation has introduced three new online tools to help building professionals better market efficiency improvements to homeowners.

Mark Richardson: How to speak with a remodeling dialect

Mark Richardson: How to speak with a remodeling dialect

Features

To help offset the downturn in home building business, many custom builders have taken on remodeling work during the past few years. A key to success in remodeling is understanding the rules of the game. Custom Builder contributing editor Mark Richardson discusses a few key differences in the language of remodeling versus traditional custom home building.

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SUMMER 2018

This Month in Custom Builder

Products

The Dorrance collection of bath accessories includes a wall-mounted faucet, tub fillers, and bidet and shower sets

Features

Custom home builders share how managing client expectations can eliminate drama and create a better customer experience

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