Marketing



Custom Builder survey defines the demographics of the custom-home market

Custom Builder survey defines the demographics of the custom-home market

Features

New research by Custom Builder magazine provides insights into client profiles, home specifications, and top business challenges. Among the findings: homes are getting smaller, purse strings are tightening, and move-up buyers rule the market. Check out our full report.

Features

Last month, the U.S. Census Bureau released the first batch of the freshly collected 2010 census data of the nation. The big news so far: The official resident population count increased 9.7 percent over the 2000 census to 308.74 million people (the slowest growth rate since the Great Depression), with most growth occurring in the South and West regions, led by Texas.

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IBM, GE, and American Express are among the Fortune 500 companies that have implemented “voice of the customer” programs to help create a customer-centric culture. How customer-centric is your company? Take our self-assessment test and find out.

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In order to negotiate successfully, custom builders need to educate their clients throughout the construction process — and remember to keep their cool when things go awry.

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We interviewed some of the Nationals' gold winners after the January awards ceremony in Las Vegas to learn what they attribute for their success

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This knowledgeable sales team is well versed in this community’s varied inventory

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Prospecting on the Web became a fresh and effective tool for selling new homes

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Confidence, enthusiasm and leaving no lead unturned pays off

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Working her way up and learning the ropes from mentors, this sales newbie rose to the top to grab gold

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This team set and met outstanding goals in a slowing Canadian market to win gold

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SPRING 2018

This Month in Custom Builder

Products

Whitebark, boasts a brighter color palette influenced by sun-whitened poplar trees

Features

Details are the thread that tie environments together

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