New Home
New Home
New Home Marketing
Hosting Multiple Generations for Generations to Come
Despite juggling numerous program and site considerations, architect Joel Wenzel designed a long-lasting, multi-generational retreat that nestles seamlessly into its bucolic surroundings
Custom Builder
The Power of Stories
At the 2023 Jeff Shore Sales and Marketing Summit, we sat down with author, speaker, trainer, and home building sales expert Ryan Taft to explore his thoughts on storytelling, including its role in successful sales and relationship building
Custom Builder
In Business: Modern Design, Compromise, and Money
Custom builder Zane Williams opens up about what it takes to maintain his architectural vision, from handling clients and staying true to his fluid style, to the importance of transparency and how a slush fund avoids awkward conversations mid-construction
Custom Builder
Custom Home Building Gets Good News
New data from NAHB shows that while much of the market is in contraction, custom home building continues to gain strength
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Leadership
Former Simonini executives launch Charlotte-area luxury home building company
Bill Saint and Doug Dozier, former executives with recently shuttered Simonini Builders, have launched a Charlotte-area luxury home building company that will take over where their former employer left off — building custom homes in two former Simonini neighborhoods.
Leadership
How customer-centric is your company? Take our self-assessment test and find out.
IBM, GE, and American Express are among the Fortune 500 companies that have implemented “voice of the customer” programs to help create a customer-centric culture. How customer-centric is your company? Take our self-assessment test and find out.
Leadership
The Fine Art of Negotiating
In order to negotiate successfully, custom builders need to educate their clients throughout the construction process — and remember to keep their cool when things go awry.
Awards
The Veteran Rookie
Working her way up and learning the ropes from mentors, this sales newbie rose to the top to grab gold
Awards
The Keys to Sales Success
We interviewed some of the Nationals' gold winners after the January awards ceremony in Las Vegas to learn what they attribute for their success
Awards
A Focus on Lifestyle and Value Wins the Day
This knowledgeable sales team is well versed in this community’s varied inventory
Awards
Selling Well, Despite the Odds
This team set and met outstanding goals in a slowing Canadian market to win gold
Awards
She Made Cyber Sales Soar
Prospecting on the Web became a fresh and effective tool for selling new homes
Awards
Key Accountability
Diligent training and follow up keeps his staff on its toes and product moving in a market that just got a little tougher