New Home
New Home
New Home Marketing
Hosting Multiple Generations for Generations to Come
Despite juggling numerous program and site considerations, architect Joel Wenzel designed a long-lasting, multi-generational retreat that nestles seamlessly into its bucolic surroundings
Custom Builder
The Power of Stories
At the 2023 Jeff Shore Sales and Marketing Summit, we sat down with author, speaker, trainer, and home building sales expert Ryan Taft to explore his thoughts on storytelling, including its role in successful sales and relationship building
Custom Builder
In Business: Modern Design, Compromise, and Money
Custom builder Zane Williams opens up about what it takes to maintain his architectural vision, from handling clients and staying true to his fluid style, to the importance of transparency and how a slush fund avoids awkward conversations mid-construction
Custom Builder
Custom Home Building Gets Good News
New data from NAHB shows that while much of the market is in contraction, custom home building continues to gain strength
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Leadership
Visualizing your future
This pottery is the future. OK, not the pottery itself. What the pottery represents… is the future. Our future. …
Marketing & Sales
Great home plans: check out this 2,500-square-foot head turner
Today we have a ranch (or if you are on the East Coast, a rambler) to review. It is a Lean Design with a ton of amenities, and it is a beauty. I’m…
Marketing & Sales
Mark Richardson on selling: 'Embrace it, then master it'
Most successful business people are also masters at selling. Here are three proven approaches for becoming a sales pro.
Economics
Housing’s virtuous circle
As an editor of one of the nation’s largest business publications covering home building, I’m frequently asked about the state of the housing market…
Marketing & Sales
One with nature: Stunning custom homes that make the most of their natural surroundings
These primary residences were meticulously designed and built to take advantage of views, solar orientation, and natural materials.
Marketing & Sales
The rise of Pinterest
Given its strong emphasis on visuals, Pinterest might seem like a perfect fit for marketing new homes, but builders should be mindful of their larger marketing strategy before jumping on the Pinterest bandwagon.
Leadership
Using strategic relationships to grow your business
A key area of business that many builders fail to master is strategic relationships. Mark Richardson offers tips for leveraging those around you to improve your business.
Leadership
Mark Richardson: Coping with unpredictability
When things are unpredictable, our very basic levels of confidence and conviction are diminished. Mark Richardson offers proven ways to deal with the uncertainties in today’s business environment.
Leadership
Mark Richardson: The Power of Three
By mastering the techniques of the power of three, builders and sales professionals can save time and boost their close rate.
Leadership
Strategies for closing the sale
Custom builders share their tricks for sealing the deal with buyers and avoiding conflicts along the way.