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Hosting Multiple Generations for Generations to Come

Despite juggling numerous program and site considerations, architect Joel Wenzel designed a long-lasting, multi-generational retreat that nestles seamlessly into its bucolic surroundings


Custom Builder

The Power of Stories

At the 2023 Jeff Shore Sales and Marketing Summit, we sat down with author, speaker, trainer, and home building sales expert Ryan Taft to explore his thoughts on storytelling, including its role in successful sales and relationship building


Custom Builder

In Business: Modern Design, Compromise, and Money

Custom builder Zane Williams opens up about what it takes to maintain his architectural vision, from handling clients and staying true to his fluid style, to the importance of transparency and how a slush fund avoids awkward conversations mid-construction


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Leadership

The BALA Winner's Circle

BALA finalists stand out from the crowd because of their workmanship, attention to detail, strong elevations and smart use of space inside and out..

Leadership

Trade Secrets

Information for building a better remodeling Web site with SEO; marketing with financing; and going green by reducing, reusing and recycling.

Customer Service

Know Your Customer’s Critical Path to Buying

Rick Heaston examines home buyers' needs at different points in the sales process. Part 1 of 2.

Awards

2007 Nationals Sales and Marketing Awards

The gold winners from the 2007 National Sales and Marketing Awards demonstrate that a cool sales environment doesn't need to put a halt to design innovation.

Leadership

Love for the Parade

Everybody loves a parade. And considering the benefits of a parade of homes, custom builders ought to love them more than most. Building a home for exhibition — whether you call it a Homearama, a Parade of Homes or a Street of Dreams — is likely to generate a lot of brand awareness for your company.

Leadership

Value Versus Reduction

When you discount, you undermine the value of the service you are offering. The way to improve the bottom line and make it more resilient to the ups and downs of the economy and the regulatory market is to increase the value of what you deliver.

Leadership

Winning Ingredients

If successful custom home building was a recipe, the ingredient list would be one part skilled builder and trades; one part good land, floor plans and options; and two parts satisfied customers. Because customer satisfaction is such an integral part of the custom home building recipe, custom home builders are focusing more than ever on improving their customer satisfaction ratings.

Leadership

"New" Luxury Market Demands

For pre-baby boomers, luxury was about the intrinsic qualities of the things acquired — price, exclusivity, quality of materials and workmanship. The old European concept of luxury reflects this mode of thinking. Class distinctions were rigid, and the accumulation of wealth through fortune or celebrity did not necessarily provide access to the accoutrements of the upper classes.

Leadership

Is a Parade of Homes Right for You?

When it comes to building custom homes, Russell Burton, managing member, Burton Custom LLC, Littleton, Colo., thinks big. Although it is the smallest home in Denver's 2005 Parade of Homes, at "only" 5700 sq. ft., the Retreat, shown left, proves that choosing good details can have mammoth buyer appeal.

Marketing & Sales

Sizzling Sales for 2005

At this year's International Builders' Show in Orlando, national sales trainer Bonnie Alfriend, MIRM, president of Alfriend Sales and Marketing Solutions, Pebble Beach, Calif., presented advice for putting sizzle back into selling in 2005. Titled "105 Ideas for the Year 2005," her seminar included the following tips: When relying on technology to communicate, don't forget the personal touch.

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