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Hosting Multiple Generations for Generations to Come

Despite juggling numerous program and site considerations, architect Joel Wenzel designed a long-lasting, multi-generational retreat that nestles seamlessly into its bucolic surroundings


Custom Builder

The Power of Stories

At the 2023 Jeff Shore Sales and Marketing Summit, we sat down with author, speaker, trainer, and home building sales expert Ryan Taft to explore his thoughts on storytelling, including its role in successful sales and relationship building


Custom Builder

In Business: Modern Design, Compromise, and Money

Custom builder Zane Williams opens up about what it takes to maintain his architectural vision, from handling clients and staying true to his fluid style, to the importance of transparency and how a slush fund avoids awkward conversations mid-construction


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Marketing & Sales

Turning Heads

Large corporations pay billions of dollars a year to other large corporations to develop marketing strategies. They dissect demographics, fine-tune their target messages, run focus groups, test multiple ad campaigns and coordinate media blitzes.

Marketing & Sales

The Web Site as Marketing Tool

When the Web became popular, everyone recognized its marketing potential. It was touted as the great leveling device; small companies could achieve the same exposure as large corporations.

Marketing & Sales

The Four P’s of Branding

Branding is an area of business that is often misunderstood and sometimes not achievable by smaller companies be-cause they simply do not have the experience.

Marketing & Sales

The Tutorial: Marketing Your Web Site

You have spent the time and money to create a Web site that has good content, good navigation, and loads quickly. However, all your efforts in careful design and implementation will go unnoticed if you do not promote and market your Web site successful...

Marketing & Sales

Steam and Sauna Can Heat Up Your Sales

Steam and sauna rooms offer a lot of sex appeal to potential buyers and clients, and adept marketing can boost a builder’s sales.

Marketing & Sales

Dare to Be Different

A Round Table Discussion on how to differentiate

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