New Home
New Home
New Home Marketing
Hosting Multiple Generations for Generations to Come
Despite juggling numerous program and site considerations, architect Joel Wenzel designed a long-lasting, multi-generational retreat that nestles seamlessly into its bucolic surroundings
Custom Builder
The Power of Stories
At the 2023 Jeff Shore Sales and Marketing Summit, we sat down with author, speaker, trainer, and home building sales expert Ryan Taft to explore his thoughts on storytelling, including its role in successful sales and relationship building
Custom Builder
In Business: Modern Design, Compromise, and Money
Custom builder Zane Williams opens up about what it takes to maintain his architectural vision, from handling clients and staying true to his fluid style, to the importance of transparency and how a slush fund avoids awkward conversations mid-construction
Custom Builder
Custom Home Building Gets Good News
New data from NAHB shows that while much of the market is in contraction, custom home building continues to gain strength
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Leadership
The BALA Winner's Circle
BALA finalists stand out from the crowd because of their workmanship, attention to detail, strong elevations and smart use of space inside and out..
Leadership
Trade Secrets
Information for building a better remodeling Web site with SEO; marketing with financing; and going green by reducing, reusing and recycling.
Customer Service
Know Your Customer’s Critical Path to Buying
Rick Heaston examines home buyers' needs at different points in the sales process. Part 1 of 2.
Awards
2007 Nationals Sales and Marketing Awards
The gold winners from the 2007 National Sales and Marketing Awards demonstrate that a cool sales environment doesn't need to put a halt to design innovation.
Leadership
Love for the Parade
Everybody loves a parade. And considering the benefits of a parade of homes, custom builders ought to love them more than most. Building a home for exhibition — whether you call it a Homearama, a Parade of Homes or a Street of Dreams — is likely to generate a lot of brand awareness for your company.
Leadership
Value Versus Reduction
When you discount, you undermine the value of the service you are offering. The way to improve the bottom line and make it more resilient to the ups and downs of the economy and the regulatory market is to increase the value of what you deliver.
Leadership
Winning Ingredients
If successful custom home building was a recipe, the ingredient list would be one part skilled builder and trades; one part good land, floor plans and options; and two parts satisfied customers. Because customer satisfaction is such an integral part of the custom home building recipe, custom home builders are focusing more than ever on improving their customer satisfaction ratings.
Leadership
"New" Luxury Market Demands
For pre-baby boomers, luxury was about the intrinsic qualities of the things acquired — price, exclusivity, quality of materials and workmanship. The old European concept of luxury reflects this mode of thinking. Class distinctions were rigid, and the accumulation of wealth through fortune or celebrity did not necessarily provide access to the accoutrements of the upper classes.
Leadership
Is a Parade of Homes Right for You?
When it comes to building custom homes, Russell Burton, managing member, Burton Custom LLC, Littleton, Colo., thinks big. Although it is the smallest home in Denver's 2005 Parade of Homes, at "only" 5700 sq. ft., the Retreat, shown left, proves that choosing good details can have mammoth buyer appeal.
Marketing & Sales
Sizzling Sales for 2005
At this year's International Builders' Show in Orlando, national sales trainer Bonnie Alfriend, MIRM, president of Alfriend Sales and Marketing Solutions, Pebble Beach, Calif., presented advice for putting sizzle back into selling in 2005. Titled "105 Ideas for the Year 2005," her seminar included the following tips: When relying on technology to communicate, don't forget the personal touch.