New Home
New Home
New Home Marketing
Hosting Multiple Generations for Generations to Come
Despite juggling numerous program and site considerations, architect Joel Wenzel designed a long-lasting, multi-generational retreat that nestles seamlessly into its bucolic surroundings
Custom Builder
The Power of Stories
At the 2023 Jeff Shore Sales and Marketing Summit, we sat down with author, speaker, trainer, and home building sales expert Ryan Taft to explore his thoughts on storytelling, including its role in successful sales and relationship building
Custom Builder
In Business: Modern Design, Compromise, and Money
Custom builder Zane Williams opens up about what it takes to maintain his architectural vision, from handling clients and staying true to his fluid style, to the importance of transparency and how a slush fund avoids awkward conversations mid-construction
Custom Builder
Custom Home Building Gets Good News
New data from NAHB shows that while much of the market is in contraction, custom home building continues to gain strength
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Marketing & Sales
Turning Heads
Large corporations pay billions of dollars a year to other large corporations to develop marketing strategies. They dissect demographics, fine-tune their target messages, run focus groups, test multiple ad campaigns and coordinate media blitzes.
Marketing & Sales
The Web Site as Marketing Tool
When the Web became popular, everyone recognized its marketing potential. It was touted as the great leveling device; small companies could achieve the same exposure as large corporations.
Marketing & Sales
The Four P’s of Branding
Branding is an area of business that is often misunderstood and sometimes not achievable by smaller companies be-cause they simply do not have the experience.
Marketing & Sales
The Tutorial: Marketing Your Web Site
You have spent the time and money to create a Web site that has good content, good navigation, and loads quickly. However, all your efforts in careful design and implementation will go unnoticed if you do not promote and market your Web site successful...
Marketing & Sales
Steam and Sauna Can Heat Up Your Sales
Steam and sauna rooms offer a lot of sex appeal to potential buyers and clients, and adept marketing can boost a builder’s sales.