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Mike Beirne, Senior Editor

brightleaf homes have found success in using social media

Searching for Social Media’s Secret Sauce

Brightleaf Homes is still looking, but the builder has learned some valuable lessons along the way
Sept. 26, 2021
His master closet with fireplace designed by Yelena Gerts

His Closet by Yelena Gerts

Yelena Gerts creates a his closet with the vibe of a Rodeo Drive upscale men's clothing boutique
June 10, 2021
Man at home office desk holding child

Building Relationships on Screen

Meeting in person is key to custom builders’ client relationships, but using virtual meeting tools during the pandemic has its benefits
Aug. 4, 2020
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A Picture Is Worth a Post

Custom-home builders share why they gave Instagram a try and why the social media platform is essential for their marketing outreach
Dec. 19, 2019
Jennifer_Gilmer_showroom_kitchen

Selections Strategy

Collaboration holds the key to a smoother selections process that satisfies both client and builder
July 9, 2019
BGD&C Mudroom

Design Spotlight: Storage Solutions by Rodger Owen

Creating a home where children and adults can feel comfortable in all spaces
Feb. 4, 2019

Time-Machine Lessons

We ask custom builders: If you could redo your first house or revisit the first years of running your business, what would you do differently?
Feb. 4, 2019
Family_Room_by Lauglin_Homes_and_Restoration

Design Spotlight: Storage Solutions by Richard Laughlin

From a space to stow the Christmas tree to an island with cookbooks
Feb. 1, 2019