Marketing & SalesTips on how renderings can sell the home — not the house
Traveling around the country I see a lot of renderings - most of them leave a whole lot to be desired. The worst are the black and white CAD drawings with a computer generated tree or two to add some flavor. I also see a lot of 3D computer renderings that are cold and uninviting. Often 3D renderings leave very little to the imagination. Computer renderings can be effective if they are soft and inviting and the sketchy hand drawn look seems to be the most popular with buyers. Selling a vision of the home is far more effective than presenting a computerized 'photo' of the house.