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Mark Richardson

today's residential construction remodeling custom home client

Understanding Your Biggest Competitor

In sports, knowing and preparing for your competition is paramount. In football, for instance, if you're competing against a strong passing offense, you'll want to study and sharpen...
Sept. 13, 2023
a look at the building and remodeling markets

Guest Column: What I'm Seeing Out There

One of the most common questions I get today is “What are you seeing out there?” And while it may seem like an ice breaker as benign as “How’s the weather in your area?”, it isn...
June 26, 2023
A business is like a bike wheel, dependent on its spokes

Five Key Spokes of the Business Bike Wheel

Much like a bike wheel depends on its spokes to work effectively, a business depends on its various departments to find success in the market. 
March 8, 2023
Cut-outs of words associated with quiet quitting

Where Did the Mojo Go?

Sometimes finding the right words to describe how you are feeling can be difficult. After the crash in 2008, I was asked to talk to a group about “How to get your mojo back.” ...
Nov. 11, 2022
business advice for custom builders

Five Tips for Better Business Advice

You take 10 top businesses and it's not unlikely that nine of them are doing business differently—nine different selling processes, different organizational structures, different...
Aug. 3, 2022
custom builder businesses should be worth investing in

Would You Invest in Your Business?

A brief guide to gauging the value of your business
April 19, 2022
custom builders and remodelers meeting better with advice from sales consultant and leader mark richardson

Meeting Right: Maximizing Meeting Value

Sales leader and author Mark Richardson shares his advice for how custom builders and leaders throughout residential construction can improve the effectiveness of thier staff ...
Dec. 29, 2021
Car driving along a foggy road

Fog, and 7 Tips for Driving Through It

The good news is we've now been through this unprecedented time before
Oct. 26, 2021