Leadership
Searching for Social Media’s Secret Sauce
Brightleaf Homes is still looking, but the builder has learned some valuable lessons along the way
Custom Builder
Marketing 101: Be the Expert
Rotelle Development gets its brand out there by positioning staff as a resource
Business
A Picture Is Worth a Post
Custom-home builders share why they gave Instagram a try and why the social media platform is essential for their marketing outreach
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Marketing & Sales
Forward Thinking with Virtual Reality
A next generation custom home builder takes a virtual leap to help clients see their future
Business
International Etiquette
Foreign buyers are playing a significant role in new-home sales and understanding the international nuances of negotiating can help close a deal
Marketing & Sales
Social Skills for the Custom Builder
Facebook, Twitter, Instagram: Do custom builders need any of it? A web maven offers advice
Marketing & Sales
Break Out A New Brand
Three custom builders undertake the rebranding and repositioning process with quantifiable results.
Marketing & Sales
Home Builder Marketing: Beyond the Business Card
Word of mouth will always be the holy grail of marketing, but custom home builders can do more to find prospects than just wait for past clients to pass their business card.
Business
Mark Richardson: Are you a professional?
Defining and articulating what is a professional in remodeling or new construction is tougher than in some other industries.
Leadership
Breaking comfort
Fast Company Magazine named Bryan Cranston - the main guy in Breaking Bad and the dad from Malcolm in the Middle - the #8 most creative person…
Leadership
Buy it now book recommendation: Ctrl Alt Delete by Mitch Joel
I’ve been enjoying the Chicago Blackhawks run to the Stanley Cup Finals. I went to a party last week where a friend, Bobby Krueger, owner of…
Leadership
Mark Richardson: Do you have a sales process?
Most people have found ways to gain more efficacies though repetition. Having a sales process allows you to achieve much higher levels of success (better close rates, higher total sales, and more delighted clients).