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Marketing & Sales


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Start With the Why: Fundamentals of the Custom Builder Business

In our inaugural episode of Taking Care of Business, host and custom builder Duane Johns sits down with Scott Beebe, head coach and founder of My Business on Purpose, to talk vision, purpose, mission, values, and more




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Leadership

Searching for Social Media’s Secret Sauce

Brightleaf Homes is still looking, but the builder has learned some valuable lessons along the way

Custom Builder

Marketing 101: Be the Expert

Rotelle Development gets its brand out there by positioning staff as a resource

Business

A Picture Is Worth a Post

Custom-home builders share why they gave Instagram a try and why the social media platform is essential for their marketing outreach

Marketing & Sales

Forward Thinking With Virtual Reality

A next generation custom home builder takes a virtual leap to help clients see their future

Leadership

Build a Business, Build a Brand

A craftsman's use of social media puts him on the map

Business

International Etiquette

Foreign buyers are playing a significant role in new-home sales and understanding the international nuances of negotiating can help close a deal

Marketing & Sales

Social Skills for the Custom Builder

Facebook, Twitter, Instagram: Do custom builders need any of it? A web maven offers advice

Marketing & Sales

Break Out A New Brand

Three custom builders undertake the rebranding and repositioning process with quantifiable results.

Marketing & Sales

Home Builder Marketing: Beyond the Business Card

Word of mouth will always be the holy grail of marketing, but custom home builders can do more to find prospects than just wait for past clients to pass their business card.

Business

Mark Richardson: Are you a professional?

Defining and articulating what is a professional in remodeling or new construction is tougher than in some other industries.

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