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Marketing & Sales


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Insider Advice on Talking Propane to Achieve Net Zero

Anthony Carrino, VP of Design at Welcome Homes, says homeowners are doing their research before making Earth conscious renovations.




Business

A Picture Is Worth a Post

Custom-home builders share why they gave Instagram a try and why the social media platform is essential for their marketing outreach

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Leadership

Always deliver value

Your custom building clients come from all walks of life. But they have one thing in common: They are successful, and they have money. And more often than not, your clients are wealthy because they spend wisely.

Leadership

Mark Richardson: Help your potential clients feel more confident

Confidence. Such a simple word but also a word that may have more to do with your success or failure than any other.

Leadership

Excuse me, sir…your PowerPoint sucks

Stop me if you’ve heard this before.  Guy gets up to give a presentation.  Self-deprecating intro. Well-dressed.  Strong voice.…

Leadership

5 keys to being a good salesman by Jerry Jones

In 2008 the Dallas Cowboys were the featured team on HBO’s Hard Knocks. Hard Knocks is the reality documentary series that takes you behind the…

Leadership

Visualizing your future

This pottery is the future. OK, not the pottery itself.  What the pottery represents… is the future.   Our future.   …

Marketing & Sales

Great home plans: check out this 2,500-square-foot head turner

Today we have a ranch (or if you are on the East Coast, a rambler) to review. It is a Lean Design with a ton of amenities, and it is a beauty. I’m…

Marketing & Sales

Mark Richardson on selling: 'Embrace it, then master it'

Most successful business people are also masters at selling. Here are three proven approaches for becoming a sales pro.

Marketing & Sales

One with nature: Stunning custom homes that make the most of their natural surroundings

These primary residences were meticulously designed and built to take advantage of views, solar orientation, and natural materials.

Marketing & Sales

The rise of Pinterest

Given its strong emphasis on visuals, Pinterest might seem like a perfect fit for marketing new homes, but builders should be mindful of their larger marketing strategy before jumping on the Pinterest bandwagon.

Leadership

Using strategic relationships to grow your business

A key area of business that many builders fail to master is strategic relationships. Mark Richardson offers tips for leveraging those around you to improve your business.

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