Insider Advice on Talking Propane to Achieve Net Zero
Anthony Carrino, VP of Design at Welcome Homes, says homeowners are doing their research before making Earth conscious renovations.
Leadership
Searching for Social Media’s Secret Sauce
Brightleaf Homes is still looking, but the builder has learned some valuable lessons along the way
Custom Builder
Marketing 101: Be the Expert
Rotelle Development gets its brand out there by positioning staff as a resource
Business
A Picture Is Worth a Post
Custom-home builders share why they gave Instagram a try and why the social media platform is essential for their marketing outreach
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Leadership
Always deliver value
Your custom building clients come from all walks of life. But they have one thing in common: They are successful, and they have money. And more often than not, your clients are wealthy because they spend wisely.
Leadership
Mark Richardson: Help your potential clients feel more confident
Confidence. Such a simple word but also a word that may have more to do with your success or failure than any other.
Leadership
Excuse me, sir…your PowerPoint sucks
Stop me if you’ve heard this before. Guy gets up to give a presentation. Self-deprecating intro. Well-dressed. Strong voice.…
Leadership
5 keys to being a good salesman by Jerry Jones
In 2008 the Dallas Cowboys were the featured team on HBO’s Hard Knocks. Hard Knocks is the reality documentary series that takes you behind the…
Leadership
Visualizing your future
This pottery is the future. OK, not the pottery itself. What the pottery represents… is the future. Our future. …
Marketing & Sales
Great home plans: check out this 2,500-square-foot head turner
Today we have a ranch (or if you are on the East Coast, a rambler) to review. It is a Lean Design with a ton of amenities, and it is a beauty. I’m…
Marketing & Sales
Mark Richardson on selling: 'Embrace it, then master it'
Most successful business people are also masters at selling. Here are three proven approaches for becoming a sales pro.
Marketing & Sales
One with nature: Stunning custom homes that make the most of their natural surroundings
These primary residences were meticulously designed and built to take advantage of views, solar orientation, and natural materials.
Marketing & Sales
The rise of Pinterest
Given its strong emphasis on visuals, Pinterest might seem like a perfect fit for marketing new homes, but builders should be mindful of their larger marketing strategy before jumping on the Pinterest bandwagon.
Leadership
Using strategic relationships to grow your business
A key area of business that many builders fail to master is strategic relationships. Mark Richardson offers tips for leveraging those around you to improve your business.