Start With the Why: Fundamentals of the Custom Builder Business
In our inaugural episode of Taking Care of Business, host and custom builder Duane Johns sits down with Scott Beebe, head coach and founder of My Business on Purpose, to talk vision, purpose, mission, values, and more
Business
Why AI Is Now Key to Our Trade Partner Strategy
Thompson Custom Homes Business Manager Erin Day explains how AI became a crucial part of building and maintaining successful trade partner relationships
Business
Thriving in 2024: Tips for Succeeding in an Uncertain Environment
Author and sales expert Mark Richardson shares his insights on the industry and how to rethink your approach to success in the new year
Custom Builder
Understanding Your Biggest Competitor
You may not think of yourself as a tour guide, therapist, doctor, marriage counselor, or investment advisor. But those are the skills custom builders need in today's market
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Marketing & Sales
One with nature: Stunning custom homes that make the most of their natural surroundings
These primary residences were meticulously designed and built to take advantage of views, solar orientation, and natural materials.
Marketing & Sales
The rise of Pinterest
Given its strong emphasis on visuals, Pinterest might seem like a perfect fit for marketing new homes, but builders should be mindful of their larger marketing strategy before jumping on the Pinterest bandwagon.
Leadership
Using strategic relationships to grow your business
A key area of business that many builders fail to master is strategic relationships. Mark Richardson offers tips for leveraging those around you to improve your business.
Leadership
Mark Richardson: Coping with unpredictability
When things are unpredictable, our very basic levels of confidence and conviction are diminished. Mark Richardson offers proven ways to deal with the uncertainties in today’s business environment.
Customer Service
Are you listening to your remodeling clients?
A recent experience got me thinking about how companies all-too-often fall back on financial incentives when dealing with an unhappy customer, yet…
Marketing & Sales
Lean Design Blog: Authentic elevations and the salesperson’s story
I had the pleasure of meeting and having dinner with Charlie Scott the other night. Charlie owns a very successful national consulting firm called…
Leadership
Does your social media policy violate labor laws?
For the last couple of years I've been speaking to groups of remodelers about crafting a social media strategy for their firms and one of the things…
Leadership
Mark Richardson: The Power of Three
By mastering the techniques of the power of three, builders and sales professionals can save time and boost their close rate.
Leadership
Strategies for closing the sale
Custom builders share their tricks for sealing the deal with buyers and avoiding conflicts along the way.
Technology
New homes suffering from too-low appraisals
The National Association of Home Builders (NAHB) reported on their blog that flawed appraisals might be preventing home sales.