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Marketing & Sales


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Start With the Why: Fundamentals of the Custom Builder Business

In our inaugural episode of Taking Care of Business, host and custom builder Duane Johns sits down with Scott Beebe, head coach and founder of My Business on Purpose, to talk vision, purpose, mission, values, and more




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Marketing & Sales

One with nature: Stunning custom homes that make the most of their natural surroundings

These primary residences were meticulously designed and built to take advantage of views, solar orientation, and natural materials.

Marketing & Sales

The rise of Pinterest

Given its strong emphasis on visuals, Pinterest might seem like a perfect fit for marketing new homes, but builders should be mindful of their larger marketing strategy before jumping on the Pinterest bandwagon.

Leadership

Using strategic relationships to grow your business

A key area of business that many builders fail to master is strategic relationships. Mark Richardson offers tips for leveraging those around you to improve your business.

Leadership

Mark Richardson: Coping with unpredictability

When things are unpredictable, our very basic levels of confidence and conviction are diminished. Mark Richardson offers proven ways to deal with the uncertainties in today’s business environment.

Customer Service

Are you listening to your remodeling clients?

A recent experience got me thinking about how companies all-too-often fall back on financial incentives when dealing with an unhappy customer, yet…

Marketing & Sales

Lean Design Blog: Authentic elevations and the salesperson’s story

I had the pleasure of meeting and having dinner with Charlie Scott the other night. Charlie owns a very successful national consulting firm called…

Leadership

Does your social media policy violate labor laws?

For the last couple of years I've been speaking to groups of remodelers about crafting a social media strategy for their firms and one of the things…

Leadership

Mark Richardson: The Power of Three

By mastering the techniques of the power of three, builders and sales professionals can save time and boost their close rate.

Leadership

Strategies for closing the sale

Custom builders share their tricks for sealing the deal with buyers and avoiding conflicts along the way.

Technology

New homes suffering from too-low appraisals

The National Association of Home Builders (NAHB) reported on their blog that flawed appraisals might be preventing home sales.

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