Rick Heaston

Rick Heaston examines home buyers' needs at different points in the sales process. Part 1 of 2.

Your sales approach should deliver what your customer needs when they need it.

Tips for moving prospects the right way on the decision-making grid.

I spent the entire holiday season reading about selling. In particular, I read everything I could about closing a sale. No other area of selling seems as popular as closing. More...

Don't get caught with your fly down. Avoid the three deadly sins of ego, vanity and indifference when it comes to improving your sales department.