In an increasingly competitive industry - one in which the smallest displays of individuality and innovation can mean immeasurable market differentiation between you and your competitors - intellectual property insurance might provide a much-needed insulator.

Venture Intellectual Properties in West Chester, Pa., defines intellectual property as declared products and processes, patents, registered designs, registered trademarks and service marks, and registered copyrights. The company's VIP Defender intellectual property insurance provides indemnification for damages and legal expertise and expenses in case of an infringement suit, says Dave Callaghan, manager of VIP's preferred club program.

Callaghan stresses that clients must take legal steps to establish their workmanship as intellectual property in the eyes of the law before they can be insured.

The minimum premium is $50,000 annually, which ensures $2 million in coverage. Visit www.venture-ip.com or call 800/282-6247 to learn more.

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Meghan Haynes, Assistant Editor

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