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Customer Service

A compilation of HousingZone's articles, surveys, ideas, trends, and tips on customer satisfaction for residential builders, remodelers, and architects serving the residential construction industry.


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Selections Strategy

Collaboration holds the key to a smoother selections process that satisfies both client and builder




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Architecture

Guest Columnist: Expensive Marriage Counseling

Craig McMahon, principal of Craig McMahon Architects, San Antonio writes about how dealing with clients is kind of like marriage counseling.

Business

International Etiquette

Foreign buyers are playing a significant role in new-home sales and understanding the international nuances of negotiating can help close a deal

Customer Service

Are You A True Partner Or Just Another Contractor?

Building a solid, trusting relationship with your clients is the first rule

Leadership

Why Starbucks and The Container Store are laughing at you

  Starbucks and The Container Store think you’re a joke. OK… maybe not you specifically. They think your training program is.   Laughable.   Maybe…

Customer Service

Life, Liberty and the pursuit of Happiness

I have taken quite the respite from my blogging activities, despite statistics that showed a growing readership.  For whatever reasons, I felt the…

Business

Closing the sales fulfillment gap: the missing link in Lean

During Operation Desert Storm in the early 90s, France’s decision to not support the U.S. intervention revived an old joke from the World War II era…

Business

Good experience, good margin

Remodeling and custom home building are similar in that both are ‘high touch’ relationships. Not to say that production home building is not high…

Business

Mark Richardson: Are you a professional?

Defining and articulating what is a professional in remodeling or new construction is tougher than in some other industries.

Leadership

“We’ve done this a lot. You...as a group…are stupid.”


    Last week I went to the Chicago filming of “America’s Got Talent”, the NBC show that accepts all comers who don’t make it on American Idol, X…

Leadership

Always deliver value

Your custom building clients come from all walks of life. But they have one thing in common: They are successful, and they have money. And more often than not, your clients are wealthy because they spend wisely.

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