New Home
New Home
New Home Marketing
Searching for Social Media’s Secret Sauce
Brightleaf Homes is still looking, but the builder has learned some valuable lessons along the way
Leadership
Building Relationships on Screen
Meeting in person is key to custom builders’ client relationships, but using virtual meeting tools during the pandemic has its benefits
Marketing & Sales
Forward Thinking With Virtual Reality
A next generation custom home builder takes a virtual leap to help clients see their future
Leadership
Guest Columnist: Striving for accurate green-home appraisals
Make sure your new sustainable project receives a fair valuation
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New Home
International Relations
Data from the Migration Policy Institute and the Pew Research Center show that in the past six years the U.S. has seen an influx of migration, with…
Business
International Etiquette
Foreign buyers are playing a significant role in new-home sales and understanding the international nuances of negotiating can help close a deal
Marketing & Sales
Social Skills for the Custom Builder
Facebook, Twitter, Instagram: Do custom builders need any of it? A web maven offers advice
Leadership
Buy it now book recommendation: Ctrl Alt Delete by Mitch Joel
I’ve been enjoying the Chicago Blackhawks run to the Stanley Cup Finals. I went to a party last week where a friend, Bobby Krueger, owner of…
Leadership
Hot elevation + Lean = Fast sales
The overriding principle of Lean Design is marketability. The winning combo is to make the home simple and efficient to build while having an…
Leadership
Visualizing your future
This pottery is the future. OK, not the pottery itself. What the pottery represents… is the future. Our future. …
Marketing & Sales
Great home plans: check out this 2,500-square-foot head turner
Today we have a ranch (or if you are on the East Coast, a rambler) to review. It is a Lean Design with a ton of amenities, and it is a beauty. I’m…
Marketing & Sales
Mark Richardson on selling: 'Embrace it, then master it'
Most successful business people are also masters at selling. Here are three proven approaches for becoming a sales pro.
Economics
Housing’s virtuous circle
As an editor of one of the nation’s largest business publications covering home building, I’m frequently asked about the state of the housing market…
Marketing & Sales
One with nature: Stunning custom homes that make the most of their natural surroundings
These primary residences were meticulously designed and built to take advantage of views, solar orientation, and natural materials.