New Home
New Home
New Home Marketing
Hosting Multiple Generations for Generations to Come
Despite juggling numerous program and site considerations, architect Joel Wenzel designed a long-lasting, multi-generational retreat that nestles seamlessly into its bucolic surroundings
Custom Builder
The Power of Stories
At the 2023 Jeff Shore Sales and Marketing Summit, we sat down with author, speaker, trainer, and home building sales expert Ryan Taft to explore his thoughts on storytelling, including its role in successful sales and relationship building
Custom Builder
In Business: Modern Design, Compromise, and Money
Custom builder Zane Williams opens up about what it takes to maintain his architectural vision, from handling clients and staying true to his fluid style, to the importance of transparency and how a slush fund avoids awkward conversations mid-construction
Custom Builder
Custom Home Building Gets Good News
New data from NAHB shows that while much of the market is in contraction, custom home building continues to gain strength
Advertisement
Marketing & Sales
Selling Energy Efficiency
Fifty members of Connecticut's home building industry attended a pilot event in November to learn how to sell homes with the ENERGY STAR® rating, how to approach customers about building an energy-efficient home and how building energy efficient homes can increase their sales. Sponsored by United Illuminating Company, a Connecticut utility company, lighting retailers and manufacturers who'...
Leadership
A House Without Right Angles
Architect Matt Schlueb, principal of Schlueb Architecture, recently designed his own home in Pittsburgh, Pa., with virtually no right angles. Villa Vuoto features 2,600 square feet of living space, three levels, and simple and compounded curves, sloping walls and circular rooms. Designed to provide a stimulating environment for the architect's young son, the project was a prototype for explorin...
Leadership
Creating a Community Theme
A sense of place matters just as much to luxury home buyers as the details of the floorplan and the quality of the finishes. To deliver on this desire, custom builders can borrow a page from their production builder counterparts. Here Terry Smith of architecture firm Bloodgood Sharp Buster gives a quick tutorial in creating a community theme.
Leadership
Insurance Woes Top Concern List
The price of general liability insurance and the ongoing shortage of carriers willing to write such policies for builders pushed these issue to the top of NAHB's annual critical issues surveys. On a scale of one to five, where one equals not at all critical and five equals very critical, general liability insurance cost scored 4.
Marketing & Sales
Best Doughnuts in the World
I spent the entire holiday season reading about selling. In particular, I read everything I could about closing a sale. No other area of selling seems as popular as closing. More words, more pages and more books are dedicated to closing than any other ...
Marketing & Sales
The 3 Deadly Sins
Don't get caught with your fly down. Avoid the three deadly sins of ego, vanity and indifference when it comes to improving your sales department.
Marketing & Sales
Who Buys Luxury Homes?
Coldwell Banker Real Estate recently released a profile of million-dollar-plus home buyers culled from a survey of its top luxury home sales associates.
Marketing & Sales
Window-Shopping for a House
When does a 6,000-square-foot, $2 million house get built in nine weeks? When it's built into storefront space at Somerset Collection, a high-end shopping mall in Troy, Mich.
Marketing & Sales
Clubhouse Style Makes for Distinctive Sales Pitch
Style Interior Design in Irvine, Calif., is known for creating magnificent clubhouses.
Marketing & Sales
Clubhouse Style Makes for Distinctive Sales Pitch
Style Interior Design in Irvine, Calif., is known for creating magnificent clubhouses.